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    <loc>https://www.wilfredsdrinks.com/blog</loc>
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    <lastmod>2022-12-14</lastmod>
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  <url>
    <loc>https://www.wilfredsdrinks.com/blog/why-cutting-out-alcohol-from-your-life-is-good-for-you</loc>
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    <priority>0.5</priority>
    <lastmod>2025-11-11</lastmod>
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      <image:title>Wilfred's Blog Post - Cutting out alcohol and why it's good for you. - Make it stand out</image:title>
      <image:caption>A non-alcoholic gin sour - you’ll find you don’t need the booze! —&gt; check out non-alcoholic cocktail alternatives here.</image:caption>
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      <image:title>Wilfred's Blog Post - Cutting out alcohol and why it's good for you. - Make it stand out</image:title>
      <image:caption>Featured above: Wilfred’s Non-Alcoholic Aperitif. Non-alcoholic options have come a long way in the last few years and you can find all the complexity of alcoholic drinks in many NA alternatives. We recommend Wilfred’s but there are plenty of options out there!</image:caption>
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    <loc>https://www.wilfredsdrinks.com/blog/what-actually-is-an-aperitif-</loc>
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    <lastmod>2025-11-11</lastmod>
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      <image:title>Wilfred's Blog Post - What actually is an aperitif ?! - Make it stand out</image:title>
      <image:caption>Aperitivo hour - the perfect pre-dinner moment</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/fcd30fbb-7d6e-4669-a939-5df00cad5865/Screenshot+2022-12-07+at+14.50.29.png</image:loc>
      <image:title>Wilfred's Blog Post - What actually is an aperitif ?! - Make it stand out</image:title>
      <image:caption>Wilfred’s Non-Alcoholic Aperitif, the perfect non-alcoholic alternative to Aperol.</image:caption>
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  </url>
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    <loc>https://www.wilfredsdrinks.com/blog/5-reasons-to-try-wilfreds-aperitif</loc>
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    <lastmod>2025-11-11</lastmod>
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      <image:title>Wilfred's Blog Post - 5 Reasons To Try Wilfred's Non-Alcoholic Aperitif - ALL SPRITZ &amp; NO ALCOHOL</image:title>
      <image:caption>Wilfred’s Non-Alcoholic Aperitif</image:caption>
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    <image:image>
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      <image:title>Wilfred's Blog Post - 5 Reasons To Try Wilfred's Non-Alcoholic Aperitif</image:title>
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      <image:title>Wilfred's Blog Post - 5 Reasons To Try Wilfred's Non-Alcoholic Aperitif</image:title>
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      <image:title>Wilfred's Blog Post - 5 Reasons To Try Wilfred's Non-Alcoholic Aperitif</image:title>
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  <url>
    <loc>https://www.wilfredsdrinks.com/spritz-gift-set-banner</loc>
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    <priority>0.75</priority>
    <lastmod>2020-12-11</lastmod>
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    <lastmod>2021-04-19</lastmod>
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    <loc>https://www.wilfredsdrinks.com/landing-page-why</loc>
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    <priority>0.75</priority>
    <lastmod>2021-03-26</lastmod>
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      <image:title>Landing Page Why</image:title>
      <image:caption>Wilfred’s bittersweet non-alcoholic aperitif. Made with bitter orange and rosemary, pair with tonic for the perfect non alcoholic cocktail spritz. Ideal for a mocktail recipe without the aperol spritz calories.</image:caption>
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      <image:title>Landing Page Why</image:title>
      <image:caption>Wilfred’s bittersweet non-alcoholic aperitif. Made with bitter orange and rosemary, pair with tonic for the perfect non alcoholic cocktail spritz. Ideal for a mocktail recipe without the aperol spritz calories.</image:caption>
    </image:image>
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    <loc>https://www.wilfredsdrinks.com/sign-up-spritz-gift-set</loc>
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    <lastmod>2022-12-06</lastmod>
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      <image:title>Sign Up Spritz Gift Set - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.wilfredsdrinks.com/wimbledon</loc>
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    <lastmod>2025-06-27</lastmod>
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      <image:title>Wimbledon 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Wimbledon 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.wilfredsdrinks.com/dei-policy</loc>
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    <lastmod>2024-08-20</lastmod>
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  <url>
    <loc>https://www.wilfredsdrinks.com/terms-conditions-competition-march-2025</loc>
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    <lastmod>2025-03-07</lastmod>
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  <url>
    <loc>https://www.wilfredsdrinks.com/shop</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/1c9beafc-c2e8-4cc2-a5ef-0a93e6d07fc7/Wilfreds-Mocktail-Negroni-Spagliato.jpg</image:loc>
      <image:title>Shop Wilfred's, Non-Alcoholic Spritz - Make it stand out</image:title>
      <image:caption>Our Season Special: Wilfred’s Negroni Sbagliato. Serve Wilfred’s over ice, add a couple of dashes of bitter, and top with non-alcoholic sparkling white wine.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/a573ef09-7f7e-46dc-80e9-b3156a9280a1/Wilfreds-Bottle-Negroni-Spagliato.jpg</image:loc>
      <image:title>Shop Wilfred's, Non-Alcoholic Spritz - Make it stand out</image:title>
      <image:caption>Wilfred’s Non-Alcoholic Aperitif: winner of the Great British Food Awards, and most highly commended Non-Alcoholic Spirit by America’s Test Kitchen.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/1737113685406-C0L1BI0LR28ZSXV55P6L/Arch+Crop+%285%29.jpg</image:loc>
      <image:title>Shop Wilfred's, Non-Alcoholic Spritz - Wilfreds-No-Alcohol-Spritz-orange-garnish</image:title>
      <image:caption>Think non-alcoholic aperol but without the calories, without the alcohol and all natural. Made with 1 part Wilfred’s Non-Alcoholic Aperitif and 2 parts tonic water, for the perfect non alcoholic cocktail spritz. It’s also great for a range of mocktail recipes, such as a zero proof negroni without the campari calories.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/1737113690840-YQDBQAMWBUF9DM36DZCQ/Arch+Crop+%289%29.jpg</image:loc>
      <image:title>Shop Wilfred's, Non-Alcoholic Spritz - Wilfreds-non-alcoholic-cocktails-negroni-martini-spritz</image:title>
      <image:caption>WIlfred’s is perfect for making all types of non-alcoholic recipes and mocktail recipes. For example a non-alcoholic punch, or a non alcoholic drink for summer, such as a non alcoholic pimms with lemonade or a crisp alcohol-free spritz recipe.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/1737113694589-AB2UDPGUAGQWGYJ0W6TB/Arch+Crop+%2810%29.jpg</image:loc>
      <image:title>Shop Wilfred's, Non-Alcoholic Spritz - Wilfreds-aperitif-bottle-art-deco-style</image:title>
      <image:caption>Wilfred’s Aperitif, perfect for making alcohol-free cocktail recipes, art deco style barnding. Pair with tonic water for the perfect no alcohol spritz. It’s reminiscent of a non-alcoholic aperol spritz but without the aperol calories.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/849f6e81-384a-4bb1-84c6-c0c7e0e2b7b3/Ingredient+-+Rosemary+-+small.jpg</image:loc>
      <image:title>Shop Wilfred's, Non-Alcoholic Spritz - No 1. Rosemary</image:title>
      <image:caption>Founder Chris Wilfred used rosemary picked straight from his mother’s garden when crafting his first test batches of non-alcoholic aperitif, and rosemary has remained the defining botanical for Wilfred’s ever since.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/5a044238-4840-426d-8e32-5bdce610d601/Ingredient+-+Oranges+-+small.jpg</image:loc>
      <image:title>Shop Wilfred's, Non-Alcoholic Spritz - No 2. Bitter Orange</image:title>
      <image:caption>No aperitif is complete without bitter orange - it gives it a uniquely zesty freshness punctuated by a bittersweet bite. That's why we recommend garnishing our signature Wilfred's Spritz with a slice of orange.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/c1f2ed74-8762-4fc9-9aa0-16eaf0931596/Ingredient+-+Rhubarb+-+small.jpg</image:loc>
      <image:title>Shop Wilfred's, Non-Alcoholic Spritz - No 3. Rhubarb</image:title>
      <image:caption>We’ve extracted all the goodness from this stalk to give our aperitif a hearty warmth, with a background aromatic earthy note.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/2619e1ac-ed0b-4307-8fbc-91dba1e4f6e7/Wilfreds-Aperitif-bottle-small.jpg</image:loc>
      <image:title>Shop Wilfred's, Non-Alcoholic Spritz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wilfredsdrinks.com/home-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-05</lastmod>
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      <image:title>Home US</image:title>
      <image:caption>Wilfred’s bittersweet non-alcoholic aperitif. Made with bitter orange and rosemary, pair with tonic for the perfect non alcoholic cocktail spritz. Ideal for a mocktail recipe without the aperol spritz calories.</image:caption>
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      <image:title>Home US - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.wilfredsdrinks.com/story</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/24e38756-6e51-45ca-8732-3c8b4f3f1922/Wilfred%27s+in+nature+outdoors+natural+spritz</image:loc>
      <image:title>Story - Reinventing the Spritz</image:title>
      <image:caption>Made from nature, our bottle of Wilfred’s Non-Alcoholic Aperitif lies on the grass, alongside the effervescent Wilfred’s No Alcohol Spritz. Increasingly frustrated by the overly sweet mocktail recipes we decided something had to be done. And so started our quest to reinvent the spritz.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/2e51e2af-2758-48a0-ba4a-58450cf6eecd/Arch+Crop+%2824%29.jpg</image:loc>
      <image:title>Story - Reinventing the Spritz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/976d1776-70ee-47c2-b75e-18cf7790f186/Wilfreds-no-alcohol-cocktails-table-book.jpg</image:loc>
      <image:title>Story - Reinventing the Spritz</image:title>
      <image:caption>Made in Britain with natural botanicals, 0% alcohol and only 21 calories per serving (a non alcoholic cocktail without the aperol calories), Wilfred’s aperitif pairs impeccably with tonic over ice for a truly distinctive and irresistibly delicious Spritz.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/382f4948-5551-435b-a6f5-2d781e3d279e/Arch+Crop+%284%29.jpg</image:loc>
      <image:title>Story - Reinventing the Spritz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.wilfredsdrinks.com/alternative-aperol-spritz-recipe</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/5c039723-ec53-48a4-a24a-a40c3b180713/Mocktail-recipe-wilfreds-non-alcoholic-spritz.jpg</image:loc>
      <image:title>Wilfred's - A Healthy Alternative to Aperol Spritz Recipe - Non-Alcoholic Spritz by Wilfred’s</image:title>
      <image:caption>Alcohol content 0.0% Ingredients 50 ml - Wilfred’s Aperitif 100 ml - Premium Tonic Water Method Serve in a large wine glass with plenty of ice. Garnish with a slice of orange. Story We’ve left the aperol calories behind with this delightful bittersweet alcohol-free spritz, using only natural botanicals such as rosemary, bitter orange, rhubarb and clove. Click here to buy a bottle of Wilfred’s.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/50651d8d-541b-4d36-bcfb-00dbdeebb39c/Mocktail-recipe-zero-proof-negroni.jpg</image:loc>
      <image:title>Wilfred's - A Healthy Alternative to Aperol Spritz Recipe - Zero Proof Negroni</image:title>
      <image:caption>Alcohol content 0.0% Ingredients 50 ml - Wilfred’s Aperitif 15 ml - Fresh Grapefruit A light squeeze of a fresh lemon 3 dashes of Non-Alcoholic Bitters (Angostura Bitters is also possible but has a small trace of alcohol in the finished cocktail) Method Place a large chunk of ice into an old fashioned glass. Add ingredients, squeeze the lemon and gently stir the large ice cube. Garnish with an orange peel twirl. Story Complexity without alcohol - we’ve paid homage to one of the classics here with our Zero Proof Negroni. Click here to buy a bottle of Wilfred’s.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/d15200fc-cc58-4c4e-9941-be098278d571/Mocktail-recipe-no-alcohol-london-mule.jpg</image:loc>
      <image:title>Wilfred's - A Healthy Alternative to Aperol Spritz Recipe - Ginger London Mule</image:title>
      <image:caption>Alcohol content 0.0% Ingredients 50 ml - Wilfred’s Aperitif 100 ml - Ginger Beer &amp; a squeeze of fresh lime Method Pour Wilfred’s into a large collins glass filled with ice. Top with ginger beer and garnish with a wedge of lime and a slice of ginger. Story If you missed Wimbledon last summer and you are suddenly craving a non-alcoholic Pimms recipe, look no further! Sure the Ginger London Mule is a cocktail in its own right, but it hits the spot when watching the tennis. Click here to buy a bottle of Wilfred’s.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/117d64ba-beb2-414c-a656-fbc5c298b2fb/Arch+Crop+%2820%29.jpg</image:loc>
      <image:title>Wilfred's - A Healthy Alternative to Aperol Spritz Recipe - Lime Sour Fred’s</image:title>
      <image:caption>Alcohol content 0.0% Ingredients 75 ml - Wilfred’s Aperitif 25 ml – Squeezed lime juice 15 ml - Simple syrup 1 Dash egg white (or 25ml aquafaba chickpea water, for a vegan alternative) Method Pour all ingredients into a shaker. Add ice. Shake until foamy. Strain into a cocktail glass. Story One of our must-have summer cocktail recipes, reminiscent of a non-alcoholic margarita or pisco sour, the Lime Sour Fred’s was created one sunny afternoon in my brother’s garden in Wimbledon. Click here to buy a bottle of Wilfred’s.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/3a4b64e6-6af1-4671-a524-f3c996b29b1e/Arch+Crop+%2816%29.jpg</image:loc>
      <image:title>Wilfred's - A Healthy Alternative to Aperol Spritz Recipe - Negroni Sbagliato-no</image:title>
      <image:caption>Alcohol content 0.0% Ingredients 50 ml - Wilfred’s Aperitif 75 ml – Sparkling Non-Alcoholic Prosecco A dash of non-alcoholic sweet vermouth, or a few drops of non-alc bitter Method Serve in a wine glass with plenty of ice. Garnish with an orange slice, orange twirl or sprig of rosemary. Story The Italian word ”Sbagliato" means "mistake" in English, as the original cocktail replaces gin with prosecco. In our Sbagliato-no twist on the classic, we’ve gone a step further and removed all the booze! While still keeping that delightful bittersweet complexity. Click here to buy a bottle of Wilfred’s.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/bdc15d88-cee0-452b-a82e-d212506edaa6/Arch+Crop+%2819%29.jpg</image:loc>
      <image:title>Wilfred's - A Healthy Alternative to Aperol Spritz Recipe - Sec Martini</image:title>
      <image:caption>Alcohol content 0.0% Ingredients 50 ml - Wilfred’s Aperitif 10 ml - Fresh Cranberry 10 ml - Fresh Grapefruit A light squeeze of fresh lime 2 dashes of Non-Alcoholic Bitters (Angostura Bitters is also possible but has a small trace of alcohol in the finished cocktail) Method Stir ingredients with ice. Strain and serve neat. Garnish with a Maraschino cherry. Story Stirred not shaken. Yes you read that correctly. Our Sec Martini is a classic cocktail, best sipped at the casino royale poker table… but also works great at home. Click here to buy a bottle of Wilfred’s.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/80469cd5-6442-41b9-9eab-f07611ee82f7/Wilfreds-BG-Small.jpg</image:loc>
      <image:title>Wilfred's - A Healthy Alternative to Aperol Spritz Recipe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wilfredsdrinks.com/non-alcoholic-cocktails-mocktails</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/9fe53be3-8cdf-4aee-a6ce-046e3f54494b/Wilfreds-Cocktails-Line-Up-website-small.jpg</image:loc>
      <image:title>Low &amp; No Alcohol Cocktails - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/1737152825413-9RRJDVAST9J35M1SLZRM/Arch+Crop+%2820%29.jpg</image:loc>
      <image:title>Low &amp; No Alcohol Cocktails - LIME SOUR FRED'S (0.0%) (Copy)</image:title>
      <image:caption>LIME SOUR FRED'S (0.0%) 75 ml - Wilfred’s Aperitif  25 ml – Squeezed lime juice 15 ml - Simple syrup  1 Dash egg white (or 25ml aquafaba chickpea water, for a vegan alternative) Pour all ingredients into a shaker with ice. Shake and strain into a cocktail glass.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/1737152822475-7JTKS65IUHEJI87Y9ZKK/Arch+Crop+%2815%29.jpg</image:loc>
      <image:title>Low &amp; No Alcohol Cocktails - WILFRED'S SPRITZ (0.0%) (Copy)</image:title>
      <image:caption>WILFRED'S SPRITZ (0.0%) 50 ml - Wilfred’s Aperitif 100 ml - Premium Tonic Water Serve over ice garnished with a slice of orange.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/1737152824434-X2WD63162UQ7Q6PIDQPZ/Arch+Crop+%2819%29.jpg</image:loc>
      <image:title>Low &amp; No Alcohol Cocktails - SEC MARTINI (0.0%) (Copy)</image:title>
      <image:caption>SEC MARTINI (0.0%) 75 ml - Wilfred’s Aperitif 25 ml - Fresh Cranberry  25 ml - Fresh Grapefruit 15 ml - Freshly squeezed lime 1 dash of Angostura Bitters Stir ingredients with ice. Strain and serve neat. Garnish with a Maraschino cherry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/1737152822489-DSLHMIJ8H0E41X1QX4DE/Arch+Crop+%2816%29.jpg</image:loc>
      <image:title>Low &amp; No Alcohol Cocktails - NEGRONI SBAGLIATO-NO (0.0%) (Copy)</image:title>
      <image:caption>NEGRONI SBAGLIATO-NO (0.0%) Alcohol content 0.0% Ingredients 50 ml - Wilfred’s Aperitif 75 ml – Sparkling Non-Alcoholic Prosecco A dash of non-alcoholic sweet vermouth, or a few drops of Bitter such as Angostura Method Serve in a large wine glass with plenty of ice. Garnish with an orange slice or twirl. Story The Italian word ”Sbagliato" means "mistake" in English, as the original cocktail replaces gin with prosecco. In our Spbagliatoni twist on the classic, we’ve gone a step further and removed all the booze! While still keeping that delightful bittersweet complexity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/1737152824172-K57J3ZR69L02F80P6XB6/Arch+Crop+%2818%29.jpg</image:loc>
      <image:title>Low &amp; No Alcohol Cocktails - ZERO PROOF NEGRONI (0.0%) (Copy)</image:title>
      <image:caption>ZERO PROOF NEGRONI (0.0%) 75 ml - Wilfred’s Aperitif  15 ml - Fresh Grapefruit 3 dashes of Angostura Bitters Large chunk of ice Garnish with an orange peel twirl.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/1737152823452-SD5ACWQQJZ7X0CGS28C0/Arch+Crop+%2817%29.jpg</image:loc>
      <image:title>Low &amp; No Alcohol Cocktails - GINGER LONDON MULE (0.0%) (Copy)</image:title>
      <image:caption>GINGER LONDON MULE (0.0%) 50 ml - Wilfred’s Aperitif 100 ml - Ginger Beer  &amp; a squeeze of fresh lime Serve over ice garnished with a wedge of lime and slice of ginger.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/5c039723-ec53-48a4-a24a-a40c3b180713/Mocktail-recipe-wilfreds-non-alcoholic-spritz.jpg</image:loc>
      <image:title>Low &amp; No Alcohol Cocktails - Non-Alcoholic Spritz by Wilfred’s</image:title>
      <image:caption>Alcohol content 0.0% Ingredients 50 ml - Wilfred’s Aperitif 100 ml - Premium Tonic Water Method Serve in a large wine glass with plenty of ice. Garnish with a slice of orange. Story We’ve left the aperol calories behind with this delightful bittersweet alcohol-free spritz, using only natural botanicals such as rosemary, bitter orange, rhubarb and clove. Click here to buy a bottle of Wilfred’s.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/50651d8d-541b-4d36-bcfb-00dbdeebb39c/Mocktail-recipe-zero-proof-negroni.jpg</image:loc>
      <image:title>Low &amp; No Alcohol Cocktails - Zero Proof Negroni</image:title>
      <image:caption>Alcohol content 0.0% Ingredients 50 ml - Wilfred’s Aperitif 15 ml - Fresh Grapefruit A light squeeze of a fresh lemon 3 dashes of Non-Alcoholic Bitters (Angostura Bitters is also possible but has a small trace of alcohol in the finished cocktail) Method Place a large chunk of ice into an old fashioned glass. Add ingredients, squeeze the lemon and gently stir the large ice cube. Garnish with an orange peel twirl. Story Complexity without alcohol - we’ve paid homage to one of the classics here with our Zero Proof Negroni. Click here to buy a bottle of Wilfred’s.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/d15200fc-cc58-4c4e-9941-be098278d571/Mocktail-recipe-no-alcohol-london-mule.jpg</image:loc>
      <image:title>Low &amp; No Alcohol Cocktails - Ginger London Mule</image:title>
      <image:caption>Alcohol content 0.0% Ingredients 50 ml - Wilfred’s Aperitif 100 ml - Ginger Beer &amp; a squeeze of fresh lime Method Pour Wilfred’s into a large collins glass filled with ice. Top with ginger beer and garnish with a wedge of lime and a slice of ginger. Story If you missed Wimbledon last summer and you are suddenly craving a non-alcoholic Pimms recipe, look no further! Sure the Ginger London Mule is a cocktail in its own right, but it hits the spot when watching the tennis. Click here to buy a bottle of Wilfred’s.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/117d64ba-beb2-414c-a656-fbc5c298b2fb/Arch+Crop+%2820%29.jpg</image:loc>
      <image:title>Low &amp; No Alcohol Cocktails - Lime Sour Fred’s</image:title>
      <image:caption>Alcohol content 0.0% Ingredients 75 ml - Wilfred’s Aperitif 25 ml – Squeezed lime juice 15 ml - Simple syrup 1 Dash egg white (or 25ml aquafaba chickpea water, for a vegan alternative) Method Pour all ingredients into a shaker. Add ice. Shake until foamy. Strain into a cocktail glass. Story One of our must-have summer cocktail recipes, reminiscent of a non-alcoholic margarita or pisco sour, the Lime Sour Fred’s was created one sunny afternoon in my brother’s garden in Wimbledon. Click here to buy a bottle of Wilfred’s.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/3a4b64e6-6af1-4671-a524-f3c996b29b1e/Arch+Crop+%2816%29.jpg</image:loc>
      <image:title>Low &amp; No Alcohol Cocktails - Negroni Sbagliato-no</image:title>
      <image:caption>Alcohol content 0.0% Ingredients 50 ml - Wilfred’s Aperitif 75 ml – Sparkling Non-Alcoholic Prosecco A dash of non-alcoholic sweet vermouth, or a few drops of non-alc bitter Method Serve in a wine glass with plenty of ice. Garnish with an orange slice, orange twirl or sprig of rosemary. Story The Italian word ”Sbagliato" means "mistake" in English, as the original cocktail replaces gin with prosecco. In our Sbagliato-no twist on the classic, we’ve gone a step further and removed all the booze! While still keeping that delightful bittersweet complexity. Click here to buy a bottle of Wilfred’s.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/bdc15d88-cee0-452b-a82e-d212506edaa6/Arch+Crop+%2819%29.jpg</image:loc>
      <image:title>Low &amp; No Alcohol Cocktails - Sec Martini</image:title>
      <image:caption>Alcohol content 0.0% Ingredients 50 ml - Wilfred’s Aperitif 10 ml - Fresh Cranberry 10 ml - Fresh Grapefruit A light squeeze of fresh lime 2 dashes of Non-Alcoholic Bitters (Angostura Bitters is also possible but has a small trace of alcohol in the finished cocktail) Method Stir ingredients with ice. Strain and serve neat. Garnish with a Maraschino cherry. Story Stirred not shaken. Yes you read that correctly. Our Sec Martini is a classic cocktail, best sipped at the casino royale poker table… but also works great at home. Click here to buy a bottle of Wilfred’s.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/0269015f-12c3-487d-a8cc-1e2e9de702f9/Wilfreds-non-alcoholic-aperitif-mocktail</image:loc>
      <image:title>Low &amp; No Alcohol Cocktails - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wilfredsdrinks.com/trade-form</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2025-11-12</lastmod>
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  <url>
    <loc>https://www.wilfredsdrinks.com/home</loc>
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    <lastmod>2026-02-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/db25f488-d6e0-4d98-81ac-a655cbc5dbaf/1-bottle-Wilfreds-boi.png</image:loc>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/cd56dc4d-f6ba-41f9-996e-a20a42ae58f2/Art+deco+bottle+non+alcoholic+wilfreds.jpg</image:loc>
      <image:title>Wilfred's Bittersweet Non-Alcoholic Aperitif - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wilfredsdrinks.com/shop-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/7a9a4986-3c8e-495c-9ab6-bfdba7a0c5a4/Wilfreds-Aperitif-Non-Alcoholic-Awarded-Great-Taste-America-Test-Kitchen-Bartender-Spirits-Awards.jpg</image:loc>
      <image:title>Shop US</image:title>
      <image:caption>Wilfred’s bittersweet non-alcoholic aperitif. Made with bitter orange and rosemary, pair with tonic for the perfect non alcoholic cocktail spritz. Ideal for a mocktail recipe without the aperol spritz calories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/1737115722557-OWW4MYT1A6FGYAT7DR60/Arch+Crop+%288%29.jpg</image:loc>
      <image:title>Shop US - Wilfreds-No-Alcohol-Spritz-orange-garnish (Copy)</image:title>
      <image:caption>Think non-alcoholic aperol but without the calories, without the alcohol and all natural. Made with 1 part Wilfred’s Non-Alcoholic Aperitif and 2 parts tonic water, for the perfect non alcoholic cocktail spritz. It’s also great for a range of mocktail recipes, such as a zero proof negroni without the campari calories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/1737115651182-Q530JNA6D5IO0UBA7L73/Arch+Crop+%289%29.jpg</image:loc>
      <image:title>Shop US - Wilfreds-non-alcoholic-cocktails-negroni-martini-spritz (Copy)</image:title>
      <image:caption>WIlfred’s is perfect for making all types of non-alcoholic recipes and mocktail recipes. For example a non-alcoholic punch, or a non alcoholic drink for summer, such as a non alcoholic pimms with lemonade or a crisp alcohol-free spritz recipe.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/1737115651259-X07U3ZUXJ9ZB3E1ZAY6U/Arch+Crop+%2810%29.jpg</image:loc>
      <image:title>Shop US - Wilfreds-aperitif-bottle-gold-jigger-cocktail-set (Copy)</image:title>
      <image:caption>Wilfred’s Aperitif, perfect for making alcohol-free cocktail recipes, here with a gold cocktail set, jigger and mixing spoon. Pair with tonic water for the perfect no alcohol spritz. It’s reminiscent of a non-alcoholic aperol spritz but without the aperol calories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/849f6e81-384a-4bb1-84c6-c0c7e0e2b7b3/Ingredient+-+Rosemary+-+small.jpg</image:loc>
      <image:title>Shop US - No 1. Rosemary</image:title>
      <image:caption>Founder Chris Wilfred used rosemary picked straight from his mother’s garden when crafting his first test batches of non-alcoholic aperitif, and rosemary has remained the defining botanical for Wilfred’s ever since.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/5a044238-4840-426d-8e32-5bdce610d601/Ingredient+-+Oranges+-+small.jpg</image:loc>
      <image:title>Shop US - No 2. Bitter Orange</image:title>
      <image:caption>No aperitif is complete without bitter orange - it gives it a uniquely zesty freshness punctuated by a bittersweet bite. That's why we recommend garnishing our signature Wilfred's Spritz with a slice of orange.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/c1f2ed74-8762-4fc9-9aa0-16eaf0931596/Ingredient+-+Rhubarb+-+small.jpg</image:loc>
      <image:title>Shop US - No 3. Rhubarb</image:title>
      <image:caption>We’ve extracted all the goodness from this stalk to give our aperitif a hearty warmth, with a background aromatic earthy note.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0b67739b229e0001cafe05/b5a297c0-330c-4260-90eb-ed26de485526/Wilfreds-Aperitif-bottle-small.jpg</image:loc>
      <image:title>Shop US - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <lastmod>2025-11-20</lastmod>
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      <image:title>Christmas Cocktails</image:title>
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      <image:title>Christmas Cocktails</image:title>
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      <image:title>Christmas Cocktails</image:title>
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      <image:title>Christmas Cocktails</image:title>
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      <image:title>Christmas Cocktails</image:title>
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    <lastmod>2025-02-06</lastmod>
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      <image:title>Products - Wilfred's Gift Set (Wilfred's, Candle, Jigger)</image:title>
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      <image:title>Products - Wilfred's Gift Set (Wilfred's, Candle, Jigger)</image:title>
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      <image:title>Products - Wilfred's Gift Set (Wilfred's, Candle, Jigger)</image:title>
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      <image:title>Products - 1 Trade Case of Wilfred's, 6 bottles</image:title>
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    <image:image>
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      <image:title>Products - 1 Trade Case of Wilfred's, 6 bottles</image:title>
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      <image:title>Products - 1 Retail Case of Wilfred's, 6 bottles</image:title>
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    <image:image>
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      <image:title>Products - 1 Retail Case of Wilfred's, 6 bottles</image:title>
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      <image:title>Products - 3 bottles (£7 OFF!)</image:title>
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      <image:title>Products - 1 bottle</image:title>
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